1 – Develop the concept of total beauty for pets. The objective is their happiness and their well-being as well as those of their masters, by resorting to quite unique techniques. Diverted from those applied to humans, they aim at the aesthetic embellishment of the animal and its internal and external well-being.
2 – Spread and teach the philosophy and the techniques of Petaesthtics by accrediting competent beauticians all over the world.
3 – Supply to institutions or training organizations accredited by the PEIA, textbooks and reference material necessary to the training of petaestheticiens.
- Supplying a complete training program for every professional wishing to specialize in Pet Esthétique.
- Accredit pet beauticians in training centers and form instructors according to the PEIA standards.
- Develop the learning and teaching supports necessary to each training.
- Organize competitions in the field of animal aesthetics.
- And any other work bound to the aforesaid functions, as well as any other business useful to the realization of the PEIA purposes.
As early as 1995, the Japanese Merry Do Beauty Products Co . company, Ltd. stood out as one of the world specialists regarding development and manufacturing of cosmetics and human capillaries. At the same time, in France, Marie Cavalieri d’ Oro appeared as a pioneer in animal aesthetics (that we shall later call Pet Esthétique).
The concept of Pet Esthétique arose from the meeting between Marie Cavalieri d’ Oro and mister Masahiro Tsunoda, trained pharmacist and President of the company Merry Do Beauty Products Co ., Ltd. (Current manufacturer of the range of products for animals Pet Esthé ®). Conjugating their respective experiences, both led joint researches for 10 years to create cosmetics and beauty care adapted to pets. These works leaned on the knowledge of each entity and were centred on the development of the knowledge of the animal coat. This is how Pet Esthétique was born.
Madam Marie Cavalieri D’ Oro, President of honor of PEIA, opened in France the 1st SPA for pets, applying the new principles of Pet Esthétique. At the same time, Merry Do Beauty Products Co. Ltd developed and experimented the first products of the Pet Esthé range, specially dedicated to this use. It was also decided to train the first groomers approved in Pet Esthétique (Pet Esthéticiens).
The idea of Pet Esthétique International Association (PEIA) was born in 2008 in Paris. The objective of the Association was to establish a rigorous training program for future Petaestheticians, as well as to approve the various training centers.
Facing the success and fast development of Pet Esthétique, a 1st world seminar of Petestheticians was organized in 2009 gathering, for the first time in Paris, approved PEIA Instructors and Petestheticians from around ten countries.
In 2010, the French head office of Pet Esthétique International Association was officially registered in Paris.